InfoWatch Group of Companies Exhibited at the 26-th International Tradeshow CeBIT 2012
InfoWatch Group of Companies along with its subsidiary EgoSecure – an innovative Information Security company poised to inject ground-breaking conceptual security offerings for SMB's - exhibited at the world’s largest international ICT fair CeBIT 2012 held in Hannover, Germany on March 6th thru the10th. InfoWatch unveiled its breakthrough solutions designed to neutralize data leakage and unauthorized distribution of sensitive data, as well as showcased its Customer Experience & Reputation Management platforms that propel corporations with faster, better experience to increase customers, generate revenue and build customer loyalty. The joint stand attracted a lot of visitors not only because of the presented security innovations but also thanks to its good design and friendly atmosphere encouraging business communications.
This year InfoWatch was in high demand not only amongst European customers but also by Asian and Middle East partners who came out to CEBIT 2012 directly to meet the company’s representatives. InfoWatch CEO, Natalya Kaspersky, announced InfoWatch’s new flagship InfoWatch Traffic Monitor Enterprise 4.0 scheduled to be released in mid-2012. To support InfoWatch's exponential growth, the company had totally renewed the product’s architecture to accommodate the ever-evolving enterprise market demand. The new version redefines the entire strategic approach to Data Loss Prevention & Protection (DLP) by significantly improving efficiency of data being intercepted while enriching scalability to support additional data transfer protocols. Imagine an enterprise corporate world where corporations no longer have to worry about their most valuable digital assets being circulated without knowing on whether that data is going to places where it shouldn't. This topic was of primary interest for European manufacturing companies as InfoWatch's redesigned product offers its customers these and other improvements, including better-quality methodology & support to safeguard corporate Intellectual Property.
InfoWatch stand visitors were also highly attracted by InfoWatch Kribrum solution as they watched live how this state-of-the-art technology efficiently manages corporate reputation through the Internet. InfoWatch had introduced this product to Europe's largest enterprise customers for the first time in history. Throughout these five exhibition days InfoWatch's experts showcased a variety of different product features on its special demo-stands that were also set up to demonstrate an assortment of competitive advantages that characterizes InfoWatch.
EgoSecure - previously known in Germany as cynapspro - is now a subsidiary of InfoWatch. The company had unleashed itself with a totally new style by conceptually redefining cynapspro Product Family into a new security platform with top-of-the-line features that the SMB information security market demands. EgoSecure Endpoint modular solution is designed to eliminate all of the unresolved problems of other conventional endpoint solutions by implementing a simple, client-transparent C.A.F.E concept – an acronym for Control, Audit, Filtering and Encryption. With EgoSecure Endpoint customers get unmatched data protection while saving costs and improving productivity. EgoSecure’s mobile console display presented tremendous possibilities for unified & centralized corporate security management accessible through Apple's iOS, which had really left a lot of visitors thrilled with this remarkable advancement that InfoWatch was able to accomplish in such a short period of time.
Within the CeBIT Global Conferences program on March 8th Natalya Kaspersky presented her vision of the women’s role in corporation management. In her speech “Women in Business; Do we need more of them?”, she stated that under the circumstances of the growing problem of aging European population and disastrous decrease birth rate it’s not reasonable to enforce the ideology of sex “equality” to the prejudice of vital economic demands.
“As an executive of several different IT companies I am strictly against any quotas for women’s representation in business because introduction of any quota will inevitably lead to decrease of productivity. Imagine you need to form a team for Olympics. And the team manager told you - you need to have at least 20% of tall blondes with blue eyes. Now, you’ve got a choice to either pick the person that jumps higher or the one who falls, but with the person is good looking. Do you think you’d be able to form the best team in the world?”, concluded Natalya.
Since CeBIT is well known by its business and entertainment program InfoWatch demonstrated the best known traditions for Russian hospitality. On March 6th InfoWatch stand hosted a partner party with Russian folk & pop dance hits from popular Russendisko DJ band. Alcoholic drinks, tasty food and good spirits were also noticed at the stand!
In general, CeBIT 2012 was appreciated by both promoters and visitors as a significant event with high business activity, rich in content program and broad opportunities of business communication. According to the organizers, more than seven million business talks were held at this year’s CeBIT, which is an impressive result for a 25-year old event!
