InfoWatch presented its DLP solutions at the annual exhibition of IT and communication technologies CeBIT 2009 in Germany, showing the solutions on the stand of its parent company Kaspersky Lab. The event revealed that data leaks is a burning issue in European companies and showed that the European business society is highly interested in the high-efficient data protection solutions, offered by InfoWatch.
At the exhibition, InfoWatch gained ten new partners from Germany, Greece, Poland and other European countries. Moreover, InfoWatch’s representatives reached communicated with some European players of the information security market on integration of complementary technologies.
As part of the exhibition, InfoWatch provided the new partners with basic training how to use the InfoWatch products and also explained the tactics how to successfully sale them at the European market.
Moreover, CeBIT 2009 was marked by a tight schedule of interviews for the local mass media which was interested in the DLP concept, introduced by InfoWatch, specifically in 3 basic components of an effective DLP system which involve using of content filtering while protecting network channels (HTTP, SMTP, Instant Messengers, network printers) and local computers (making copies to any removable media - CD, DVD, flash drives, local printers) and using cryptography of data stored on the corporate laptops and other mobile devices in case the devices are lost or stolen. The German journalists were also interested in the operating principle of the InfoWatch Traffic Monitor, InfoWatch Device Monitor and InfoWatch CryptoStorage solutions, which were shown at the German exhibition for the first time. All of the solutions were demonstrated to the mass media representatives and exhibition visitors online on InfoWatch’s demo stands.
Rustem Khayretdinov, InfoWatch’s VP Sales and Marketing: “CeBIT is a traditional place for business communication both with European and Russian customers, partners and journalists. For example, representatives of Surgutneftegas and the RF Central Bank have visited our area at the Kaspersky Lab stand. Here we also welcomed an official delegation from Russia which included representatives of various Russian ministries and departments. We also communicated with distributors from Belorussia, Ukraine and even Georgia. With the exhibition, we can almost embrace the unembraceable, i.e. gather audience from all over the world in one exhibition area”.
